TagInnovation

18 February 2023

How to find the ‘Sweet Spot’ for your e-commerce packaging?

By G4v1n
11 Min Read
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18February

** An article written for DS Smith as the e-commerce Design Manager **  Whilst there are greater complexities in the e-commerce Life Cycle and an increased number of touch points compared to Bricks & Mortar, with the right tools, knowledge, expertise and innovation methods, your packaging ‘Sweet Spot’can be found. Corrugated cardboard and the first box designs were created over 100 years ago...

18 February 2023

Evolution of e-commerce Packaging

By G4v1n
6 Min Read

** An article written for DS Smith as the e-commerce Design Manager **  Evolution of e-commerce in 25 years: towards sustainable packaging Gavin Mounce, e-commerce Design Manager at DS Smith shares his thoughts on the importance of sustainability in this rapidly growing channel and what part the creative community have to play in shaping the future and helping to protect our environment. Waste...

18 February 2023

The power of a millimetre

By G4v1n
5 Min Read
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** An article written for DS Smith as the e-commerce Design Manager ** How making small changes to your packaging design can have a big impact on sustainability Sustainability is a critical topic and a key priority for everyone, but how much difference can packaging make? At DS Smith we offer packaging solutions that are created following our Circular Design Principles, aimed at designing out...

18 February 2023

Beating Designers Block for the Packaging Industry

By G4v1n
6 Min Read
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I am confident that even if you have been a packaging designer for a short while, you will have had at some stage experienced “Designers Block”. For those that are not designers, or experienced this wonderful feeling, it is where you turn up to work, start a project brief with all the best intentions, sketch a million ideas, hate them all, bin them and then question “why did I ever choose this as...

18 February 2023

Don’t always blame the courier…

By G4v1n
7 Min Read
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and ways to improve the performance of your e-commerce packaging There is an old saying that goes ‘before you judge someone, walk a mile in their shoes’, it seems like the natural thing to blame the courier if our parcel arrives damaged, marked or ripped for mishandling, but spending time with them behind the scenes changed my whole career. “Firstly, I have to hold my hands up and say that I have...

18 February 2023

Mistakes in Design & Innovation

By G4v1n
7 Min Read
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A post on LinkedIn recently caught my eye, it was a quote from Theodore Roosevelt in response to a criticising comment left about a product being developed to support the fight against Corona Virus. It made me reflect about how many times I viewed something as a mistake, but actually turned out to be quite the opposite. Next month will be my 25th year as a structural designer in the packaging...

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