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Beating Designers Block for the Packaging Industry

I am confident that even if you have been a packaging designer for a short while, you will have had at some stage experienced “Designers Block”. For those that are not designers, or experienced this wonderful feeling, it is where you turn up to work, start a project brief with all the best intentions, sketch a million ideas, hate them all, bin them and then question “why did I ever choose this as...

Mistakes in Design & Innovation

A post on LinkedIn recently caught my eye, it was a quote from Theodore Roosevelt in response to a criticising comment left about a product being developed to support the fight against Corona Virus. It made me reflect about how many times I viewed something as a mistake, but actually turned out to be quite the opposite. Next month will be my 25th year as a structural designer in the packaging...

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