Tage-commerce

My thoughts on innovation theft

Innovation Theft and Land Speed Records: What Do They Have in Common? At first glance, innovation and design theft might seem worlds apart from the high-octane realm of land speed records, but bear with me—there’s is a connection. This week, I saw a post on LinkedIn from a packaging expert who I not long connected with. I thought the content looked familiar and could see they had “drawn...

Why Details Matter #2

How small changes drive big impact – Multi-Depth Creasing Over the past three decades, I have written protocols, developed equipment, and supported the construction of three e-commerce supply chain testing laboratories. This has enabled me to conducted some 5,000+ tests for e-commerce packaging, many of which involved focused studies into best practices for structural design. In this one...

Why Detail Matters #1

How Small Changes Drive Big Impact – Offset Slots In today’s landscape, where sustainability and cost-efficiency are absolutely paramount, it’s crucial to optimise your e-commerce packaging so you can remain competitive as an online retailer. This will become even more relevant with new regulations like PPWR looming in the not so distant future, requiring minimal use of materials and...

The Future of E-Commerce Packaging

Why Channel-Specific Solutions Outperform Adapted Designs With the focus of many e-commerce retailers still heavily on optimisation and sustainability, now feels like the right time to address a topic that has been a slow burning frustration for me over the past four years: adapted corrugated packaging solutions for e-commerce… Understanding Adapted Solutions Before diving deeper into my...

e-commerce Packaging Trends 2024

As we approach the end of the year, it’s that time again… no, not to make new year resolutions that will be broken before the end of January, but predictions for trends in the new year. 2023 brought significant challenges for many However, whilst there may be still further challenges ahead, they always create opportunities for those willing to be agile, dynamic and innovative. So where are the...

Reducing the pain of e-commerce returns?

There is no denying that January is the season for e-commerce returns and whilst this can be a huge pain point now, the problem can be year-round for many online retailers and in some cases return rates can be up to triple that of bricks and mortar. Nobody wants an unhappy customer and returns can be an issue for any retailer, however they can also have a significant effect on the overall success...

Don’t always blame the courier…

and ways to improve the performance of your e-commerce packaging There is an old saying that goes ‘before you judge someone, walk a mile in their shoes’, it seems like the natural thing to blame the courier if our parcel arrives damaged, marked or ripped for mishandling, but spending time with them behind the scenes changed my whole career. “Firstly, I have to hold my hands up and say that I have...

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