How small changes drive big impact – Multi-Depth Creasing Over the past three decades, I have written protocols, developed equipment, and supported the construction of three e-commerce supply chain testing laboratories. This has enabled me to conducted some 5,000+ tests for e-commerce packaging, many of which involved focused studies into best practices for structural design. In this one...
What impact do Packaging Designers have on Sustainability? In the face of growing environmental concerns, the role of packaging designers has evolved from creating attractive and functional packages to becoming pivotal players in the sustainability movement. This shift is crucial as the packaging industry significantly impacts our planet. By rethinking traditional approaches and adopting...
** An article written for DS Smith as the e-commerce Design Manager ** Whilst there are greater complexities in the e-commerce Life Cycle and an increased number of touch points compared to Bricks & Mortar, with the right tools, knowledge, expertise and innovation methods, your packaging ‘Sweet Spot’can be found. Corrugated cardboard and the first box designs were created over 100 years ago...
